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Common Stock and Uncommon Profit – Philip Fisher

Book Review , by Swedish Investor

15 Point Checklist

Philip 15 Questions , a quality study rather than a quantitaive one.
Getting to the heart of the business and what makes the business tick?

  1. Expanding Market! Does the company have the products or services with sufficient market potential to make possible a sizeable increase in sales for at least several years.
  2. Create New Products! Does the management have a determination to continue to develop products or process that will still further increase total sales potentials when the growth potentials of currently attractive product lines have largely been exploited.
    – Apple , Samsung
  3. RND should be Efficient ! How effective are the companu’s R&D in relation to its size ( Large R&D sucks)
  4. Recurring Sales? Does the company have an above average sales organization ( The making of repeated sales )
    – In software its subscription service
    – In retail can observe inventory turn over to see if stuff are selling out fast.
  5. Good Margin ! Does the company have a worthwhile margin .
    – (10% and above?)
  6. Keeping the Margin? What is the company doing to maintain or improve profit margin
  7. Does the company have outstanding labor and personnel relations
    – ( Nagaworld is a bad example, glass door ? )
  8. Does the company have outstanding executive relations
    – ( Nepotism ? Overpaying Management?)
  9. Does the company have depth to its management?
    – No one man shows.,.
  10. How good are the company cost control ? avoid bad cost controls.
  11. Great Industry Specifics?
  12. Does the company have long range outlook of profits? ( Strong relationship with suppliers, employees & dont destroy brand with price cut)
  13. Sharehold dilution in the future? No share dilution in its history is better
  14. Does the management talk about things freely
  15. Management has integrity issues? ( Criminal Management or Scandals)

Scuttle-Bud Method

Talking to “Main-Street” resources

  • Talking to suppliers, customers, research scientist, trade association or employees.
  • Customer Reviews ? GlassDoor Reviews? Competition Reviews?
  • Talk to people in the industry.
  • Travel , Retail Bloggers?

The Fishing Process.

Finding my own fishing process:

  1. Start with a 1000 Stocks , A Stock Screener ( HK, Malaysia, Uk, Singapore) – filters by fundamentals->
  2. Filter down to 50 Stocks, A Sector Analysis & Business moat breakdown & Catalyst Study & Valuation ->
  3. Filter down to 3 stocks-> Management, Insider Buying ->
  4. Found 1 Stock -> Hook a Fish!